The information is similar, but the way in which you present it changes based on the needs of your audience.Īiming for average readability when creating web content can help you reach as wide an audience as possible without either boring your readers with content that is too simple or frustrating them with content that is too complicated. Therefore, you would use simplified words and short sentences for high readability. However, if you were writing a piece explaining to schoolchildren why it is important for them to wash their hands before eating, you would try to present the information in a way that kids could easily understand. The level that you want in any given piece of content depends upon the audience for whom you are writing it.įor instance, if you were writing a piece for publication in a scholarly journal for an audience of physicians about how hand-washing can help stop the spread of disease, it would be appropriate to use medical terminology that may not be comprehensible to the general public. The second concept to understand is that a readability score is not inherently good or bad. It is entirely possible to explain intricate subject matter in a simplified manner. In other words, a complex topic does not automatically imply a text that is not easily readable, or vice versa. The first is that it has less to do with the content itself and more to do with the way it is presented. There are two important concepts to understand about readability. Top Two Factors of Readability: Presentation and Context On the other side of the spectrum, a storybook intended for elementary school students typically uses short words and brief sentences, making it easy for readers at almost any level to understand, and therefore more readable.
#FLESCH READABILITY SCALE BOOK MANUAL#
For example, a technical manual or academic paper that uses a lot of complicated vocabulary and industry-specific jargon has low readability because only people with specialized knowledge can understand it with ease. Readability is a measure of how easy or difficult your content is for the average reader to read and comprehend.
#FLESCH READABILITY SCALE BOOK HOW TO#
One of the most popular tools to use to measure readability is the Flesch Kincaid grade level scale.īefore we get into how to use the Flesch Kincaid scale to measure readability, let’s first define what readability is. One way to accomplish this is by creating and publishing content at a readability level that is appropriate for your intended audience. It is also important to optimize content to appeal to human readers by presenting useful information in an understandable way. Yes, it involves the strategic use of keywords to help your content rank highly in search results, but that’s only one side of the coin. “Search engine optimization” can be a confusing term.
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